Richard Reeves began his career in Florida politics working for current United States Senator Bill Nelson during his 1990 gubernatorial campaign. In 1995, Richard moved to Tallahassee to serve Nelson in his role as Insurance Commissioner. In his role as Assistant to the Insurance Commissioner, he was responsible for external affairs functions, including board appointments and legislative affairs related to the Florida Residential Property and Casualty JUA (FRPCJUA), now Citizens Property Insurance Corporation, and the Florida Insurance Guaranty Association (FIGA). In 1997, Richard served as Campaign Director for Nelson's 1998 re-election campaign.

After Nelson's re-election, Richard went on to take the role of Finance Director for his successful United States Senate Campaign in 2000. In 2001, Richard formed his own firm and began his lobbying career, specializing in education, workforce development, insurance, utilities and appropriation issues, among others.

In addition to lobbying before executive agencies of the state and the Florida Legislature, he also actively represents clients before several local governmental entities and continues to maintain a presence in the political arena by serving as a political consultant for candidates and political committees. It was in this capacity he served current United States Senator Marco Rubio from 2004-2005 as a finance consultant during his successful campaign to serve as Speaker of the Florida House of Representatives.

Richard joined the team at Capitol Insight in June 2013. He has built his reputation by being able to work with both sides of the aisle and enjoys strong relationships with Florida House and Senate leadership, members of the Cabinet and key decision-makers throughout Florida.

Richard lives in Tallahassee with his son, Lyle.

"Richard has been an important member of our advocacy team for over 10 years. His ability to represent Gulf Power, a Northwest Florida-based company, to interests statewide has been a critical part of our legislative strategy."
Greg Smith of Gulf Power

"It has been a pleasure to have Richard represent FAIA for over 10 years. His legislative experience, extensive relationships, and knowledge of numerous areas of public policy have made him a valued member of our advocacy team."
Kyle Ulrich of Florida Association of Insurance Agents

"Richard Reeves delivers. He takes the time to know his clients and understand the nuances of their business. He is proactive, strategic, and responsive. Every client is his most important client."
Colleen Englert of WIN Learning

Case Studies

Creating, promoting and influencing the passage of client-specific legislation is the most rewarding work in the lobbying world. RLR Consulting and its principal Richard Reeves has been at the forefront of education policy for over a decade. In 2013, working with his client Kuder, he was successful in assisting the passage of SB 1076 with included a statewide career and education planning system. The system, which is available throughout the K-20 education systems better aligns student interests with available courses so they and their parents can better plan the transition into the post-secondary system and into the workforce. The system is wholly funded by the Florida Legislature at $3M in recurring revenue and is available free to all Florida residents.

In 2006, Richard identified that Florida’s workforce system lacked a comprehensive method to determine a jobseekers transferable workforce skills. Working with his client WINLearning and then Governor Bush, he was successful in passing legislation creating the Florida Ready to Work program. The program assesses and trains individuals in the 3 primary workforce skills (reading for information, applied math and locating information) that are necessary for 90% of all careers. The program has been funded by the Legislature at differing levels since 2006 despite many years of declining revenues for the state of Florida.


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